CREED is the world's only dynastic, privately held luxury fragrance company. Founded in 1760 and passed from father to son since then, CREED has served more than 10 royal houses and the discerning public for 248 years.
Based in Paris, CREED today is led by the legendary Olivier CREED, sixth generation master perfumer and company chief. Working alongside is his son, Erwin, 27, rising seventh generation and future head of the House.
A house of tradition, CREED adheres to unrelenting high standards in fragrance creation and client service. CREED uses methods of hand production, including maceration and filtration, instituted at the company's founding. CREED is the industry's strongest proponent of natural ingredients in fragrance.
For these reasons, CREED has a loyal clientele that includes royalty, Hollywood stars, political leaders, legends in business, sports, music and the fine arts as well as discerning members of the public who value beauty and quality in scent.
MASTER PERFUMER OLIVER CREED
Olivier CREED is the eminent sixth generation master perfumer and chief executive of CREED. Following decades of study of scent with his father, Olivier CREED became master perfumer in 1975. He has created some of the most widely beloved and artistic scents in the 248-year history of the House, including Green Irish Tweed (1985), Millesime Imperial (1995), Silver Mountain Water (1995), Spring Flower (released in 1996), Himalaya (2002), Original Vetiver (2004), Love in White (2005), Original Santal (2006), limited-editions Royal Ceylan (2006), Feuille Verte (2006) and Fleurs de Gardenia (2006) and the new Virgin Island Water (2007). When not creating new artistry in scent, Mr. CREED is an avid outdoorsman, and his love of nature influences his craft. Yachting and the equestrian arts of polo and dressage are among his athletic passions